My Market Resources

Times are changing and so is the effectiveness of your marketing dollars… that is most likely why you’re reading this article right now.

What used to bring in clients to your automotive dealership no longer works. And the advice you’re obtaining from the self proclaimed “gurus” who are really just vendors hocking next the subsequent mail sale or automotive technology gimmick all appears to contradict itself.

Not to mention, you’re most likely being fed one of two huge lies concerning what you can expect and also the sort of results you ought to experience when promoting your automotive dealers in this “new economy”.

So before these lies perpetuate any further, let’s jump right in to the current article to line the record straight once and for all.

Myth #1: You Can’t Expect Results Overnight

If you can’t demand results overnight, how are you going to expect to stay in business?

Admittedly, there’s one sort of selling which can not turn out results overnight-and that’s building a rock solid brand like Coke or Pepsi where customers want solely see the emblem to feel impressed to buy.

In fact building a lasting and competitive brand image to that magnitude takes a heap time and a TON of money. Neither of which you almost certainly have at your disposal right now.

Nevertheless before you suspend your head in sorrow because you don’t have precious time or resources to waste on long-term branding campaigns, there is hope for you in another type of advertising that’s rarely known (or understood) within the automobile industry.

That kind of advertising is hardcore, retail-oriented, direct-response, lead-generating, low-cost, academic based automotive marketing…and that can most definitely get you results over night.

In fact, that’s the whole purpose of direct response marketing. It conjures up prospects to require IMMEDIATE action to call/ visit your automobile dealership. Again, notice I said immediate action, because this is not one thing you have to attend months or maybe years to work out results.

If your system is sound, your ads are positioned properly and your marketing uncovers the emotions of your customers, the results can be immediate. You’ll be able to turn it on and off sort of a light switch. And if you don’t see results right away, one of those factors was faulty…guaranteed.

Brandscending

More good news! You’ll still embark on a nice branding campaign while not a million dollar ad budget and years to invest in the process.

In fact, branding can be achieved without even paying for it. Many folks misunderstand our position regarding branding and believe we suppose “branding is bad.”

Not so. Paying for brand is bad – unless you have got the time and money to do it properly. Most dealerships don’t. And for people who do, it’s becoming increasingly tough because of the mass segmentation of the market.

But, building a brand at no cost may be a wonderful issue and relatively simple to do. We wish to call it “brandscending.”

Brandscending is the method by that your company carves out a clear and definite place within the minds of the people who care most.

However, there are plenty of things you must do to leverage this process:

1. Learn who the prospects of your automotive dealership are and what they want. Then provide it to them. That’s being interested and that’s what counts.

2. Have a uniform and distinctive image that’s attached to all or any of your “results” oriented marketing. Over time, this can help build residual brand effects.

3. Offer an expertise that is fun, unique or risky. Do something that’s worth noticing and worth talking about. As people begin to notice and speak, your brand price will increase.

The secret’s this: never, never, never, never, buy a long-term ad with pretty graphics and nice font believing you “built a little brand” or “got your name out there.” You did not.

That sort of thinking makes you ad agent’s dream. Everybody concerned in coming up with that ad will build cash…except you. Please don’t fall for that lure again within the future.

To get more traffic, sell more cars and make more net profit by making the car business fun again check out our FREE video training called The New Rules Of Automotive Marketing created especially for Car Dealers and Managers by visiting www.RichDealers.com